Merchants in the Middle East have a good payment processor that has a focused offering to this region. PayFort is a leading online processor in the Arab world and offers solutions to accept credit cards as well as other payment cards. They have investment backing from leading investment firm such as Naspers and Tiger Capital.
They currently support merchants in Egypt, UAE and Saudi Arabia; they are starting operations in Lebanon soon. Unlike most secure payment pages online, PayFort offers a retry option to the customers, increasing the conversion ratio and reducing the shopping cart abandonment ratio. Payments from all over the world can be accepted through partner banks in supported countries.
The one-page-checkout is a fast and convenient solution that can increase customer conversion rate and can also return them for another purchase. Integration is easy; they support all major online carts including Magento, Zencart, WordPress, etc. The acquirer banks include National Bank of Egypt, The Saudi British Bank, Mashreq Bank and Bank of Abu Dhabi.
Payment methods accepted are MasterCard, Visa, CashU, Pay@Store and Pay@Home. MasterCard, Visa and Cash U are known methods; the other two are unique to PayFort, they are their own payment methods, inspired by technology and innovation. Pay@Home enables customers to pay from their home, an alternative of cash on delivery option, but advanced and safer, compared to the latter.
Pay@Store enables customers to make purchases online, via IVR and through call centers. When a customer selects this option, they are presented with a voucher which has to be taken to the specified store to complete the payment. A voucher has an expiry date and needs to be used before the expiry date.